Organizational Culture and Performance of Microfinance Institutions

Organizational Culture and Performance of Microfinance Institutions

The Moderating Influence of Marketing Capabilities

Scholar's Press ( 2016-02-19 )

€ 61,90

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The book targets business students at undergraduate and postgraduate levels of study. In addition, the contents of the book are relevant to managers of financial institutions in a developing country context. Inadequate access to finances is a major challenge faced by majority of people living in developing countries. The book provides tools for deepening financial access through micro-finance. The book describes the competitive nature of financial industry and further explains how organizational culture can be used to create competitive advantage by micro-finance institutions.

Book Details:

ISBN-13:

978-3-659-83633-6

ISBN-10:

3659836338

EAN:

9783659836336

Book language:

English

By (author) :

Owino Joseph

Number of pages:

272

Published on:

2016-02-19

Category:

Advertisement, marketing